The brand was established by Adele and Edoardo Fendi in Rome in 1925. Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboraion with Karl Lagerfeld began back in 1965 and in 1992 Silvia Venturini Fendi seconded him in the creative direction. In 2000 the LVMH group acquires Fendi becoming in 2001 its majority shareholder. In 2019 Silvia Venturini Fendi becomes Fendi's Creative Director. Today Fendi is a synonymous with quality, tradition, experimentation and creativity.