Founded in 1973, the Bernard Orcel brand has grown into a trend-setter and ski service expert in the french alps. With a strong heritage in fashion and sports, BO offers the ultimate experience to winter sports enthusiasts by tailoring its services to each customer and by carefully selecting skiwear, après-ski, sports equipment and accessories brands.  

Our loyal clientele is always welcomed with a high quality service to live moments of excellence: personal shopper at home, seamstress and alterations, delivery team on the resort 7/7, fitting service in chalet by bo ski truck, private concierge and Moonbikes activity based on the latest winter trends and technical innovations.  

This sporty, chic and sophisticated art de vivre has allowed bo to take root in the heart of the most fashionable places. Today, bo operates a historic multi-brand boutique in courchevel and 11 ski rooms located in the most prestigious palaces and 5* hotels in Courchevel, Val d'isère and Tignes.  

In 2021, the company has also been entrusted with the creation and operation of the first Bogner mono-brand in France and has initiated a Brunello Bucinelli master-franchise with two points of sale in Courchevel. Winter 2022 also marks the opening by bo of the first Sease single-brand store in Courchevel.

BO-Perfect Moment-Courchevel

Ski Service

The "Bernard Orcel Ski Service" offers its expertise in the field of winter sports in the most prestigious hotels in Courchevel.

In close partnership with the Bernard Orcel boutique in the centre of Courchevel, our ski rooms offer selections of skiwear, fashion and accessories for sale.

Bernard Orcel Ski Service exemplifies the confluence of luxury and mountain activities.

Ski Wear

Because we don't want to have to choose between elegance and performance, Bernard Orcel has selected the most stylish skiwear pieces for you for tackling the slopes or simply enjoying the resort. Clothes and accessories from top designer brands to ensure safety and comfort with style, always.

Mountain Experience

BO presents two new offers for an even more up-to-date mountain experience.

Moonbike, the first 100% electric snow scooter for touring or riding.

Ski truck, a tailor-made service to have your equipment delivered directly to your chalet. 

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