We could have done like good old Magritte and put of the cover a catchy “This is not a Magazine” This is the all new BO “Bernard Orcel”! What you have here is much more than just a magazine.
What was Bernard Orcel is now BO Luxury Ski Room, BO Mountain experience. It’s about meeting new faces, all experts in their own right, disciples of perfection, beauty, the chic attitude and an art of living. This is our combat against the totalitarianism of chain stores and mass retail, of Google. Our commitment is to put people first, to offer personalised advice, to make reading a pleasure, to all that is less serious, fun, all with an attention to detail. We want to be your fashion guide, an incubator for off-piste sport/ elegance. Just like you, we place our focus on beauty and refinement. BO Mag is delighted to offer you a chic and relaxingly refined experience.