The Alpine Chic Magazine

BO would like to pay tribute to its partners and collaborators, both existing and the new arrivals, to all those who have made BO a trendsetter for winter and trusted expert of your winter mountain experience for the past 50 years!  

50 years of history, 50 years of ski fashion, 50 years of snow sport, 50 years of pure excellence.  

This winter will be like no other. Indeed, no one winter can be likened to another. Each season brings with it its emotions, magical moments and memories.  

At BO, fashion and snow sports are taken seriously, a question of needs and elegance, of performance and prestige. But that’s not all! Fashion and sport also means fun and glamour, casual and committed.  

In this special issue, discover a new French Art de vivre in which BO evolves and accompanies you.  

So sit back, relax, enjoy the BO experience.

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