The brand was created by Adele and Eduardo Fendi in Rome in 1925. Fendi then appeared as a symbol of elegance, know-how, innovation and style. The collaboration with Karl Lagerfeld began in 1965. Then, Silvia Venturini succeeded him in 1992. In 2000, the LVMH group acquired Fendi, thus becoming its majority shareholder in 2001. In 2019, Silvia Venturini Fendi becomes the artistic director of Fendi. Even today, Fendi is synonymous with quality, tradition, innovation and creativity.